Compass

Compass is your fast directional read. Give it a product or campaign idea and it returns draft creative copy plus a map of how different audiences are likely to respond — in seconds, without running a full study.

Idea to resonance map

The whole of Compass in one pass: a rough idea with no finished creative goes in, and a resonance map comes back — named audience segments sorted into Attract, Moderate and Suppress by resonance score. Step through it, or let it play.

When to use it

Reach for Compass while an idea is still taking shape. It's lighter than a full panel run, so it's ideal for screening directions, generating starting copy, or sanity-checking an angle before you invest in a deeper study in Pulse.

What you do

• Enter a brand or product name and a rough idea starter.
• Optionally add tone tags and a call to action to steer the output.
• Submit, and Compass generates copy and maps likely audience resonance.

What you get back

• Draft creative copy you can refine, reuse in a Pulse test, or save to your creative copy library.
• A resonance map that groups audiences into attract, moderate, and suppress zones, so you can see at a glance who leans in and who pulls away.

Sharing Compass with someone without an account

Signed out, /compass is a public page rather than a sign-in prompt. It plays the Compass walkthrough: a rough idea with no finished creative goes in, a resonance map comes back, and the Suppress zone — the audience the idea costs you — is read first, because that is the read you cannot get from a focus group you recruited yourself.

What a signed-out visitor sees at /compass. Explore an idea. opens account creation in place; once they finish, the same URL becomes the exploration form described above.

Found a promising direction? Carry it into Pulse to run it against the full panel and get segment-level scores.