Welcome to Mirror Panel

Mirror Panel is synthetic consumer intelligence. Run your creative assets and messaging through a representative consumer panel and get a read on how real audiences are likely to respond — before you spend a dollar in market.

Instead of waiting weeks for a traditional focus group, you submit a concept, a campaign, or a pair of taglines and get structured reactions back in minutes. The panel is a representative set of synthetic consumers modelled on real US demographics, so results come back broken down by the audiences you care about.

The three core surfaces

• Compass — a fast directional read. Turn a rough idea into draft copy and a map of which audiences lean in or away.
• Pulse — set up and launch a study. Choose what you're testing, who you're testing it on, and at what scale.
• Panel — read the results. Explore scores, audience breakdowns, and individual reactions, and rerun with changes.

Two more surfaces support that loop: Assets is your library of images and copy, and Brand Settings holds the defaults your whole team shares.

Who it's for

Marketers, brand and creative teams, and researchers who want a fast, repeatable gut-check on messaging and creative — for screening early ideas, comparing finalists, or pressure-testing a campaign before launch.

New here? Start with How a study works to see how the surfaces fit together, then open Compass or Pulse to try it.