Panel

Panel is where your studies live. Browse everything you've run, open a study, and explore the results from the headline number all the way down to a single panelist's reaction.

Past the headline number

A result is not one number. Every panelist behind it kept a full profile, so the same study can be re-read by any of ten dimensions — and a cohort isolated on the seven targetable ones becomes the audience of your next run. Five of those dimensions are census-weighted (age, gender, race/ethnicity, region and income); education, household, political lean, urbanicity and primary device are modelled onto the panel rather than drawn from the census allocation, and the grid marks them. (Political lean, urbanicity and primary device slice the result but cannot be targeted, so they do not seed a rerun.) This walkthrough takes one A/B result apart end to end.

Browse your studies

The list shows every study for your brand with its type, status, audience, and a score preview. Search by name, label, keyword, segment, or audience, and filter to find what you need. Studies still running show live progress.

Read the results

• Headline outcome — for A/B tests, the winner and the probability each option wins, plus how strong the consensus is. For other types, the scores and how they're distributed.
• Distributions — see the full spread of scores as a histogram, box plot, or dot view, with low, median, high, and mean at a glance.
• Audience breakdowns — how reactions differ by demographic, with the option to split by which variant each group preferred.
• Segments — automatically detected groups of like-minded panelists, with their level of agreement, what sets them apart, and a representative quote. Save a segment to target it later, or rerun a study against just that segment.
• Freeform synthesis — review coverage, persona-weighted themes, and exact supporting quotes for each question, followed by a grounded synthesis across the complete questionnaire.

Interview your panelists

Open any panelist to read their original reaction and ask follow-up questions — "why did you react that way?" — to understand the reasoning behind a response.

Rerun with changes

Use Rerun to try a variation: edit the copy or context, add or swap taglines, or change the audience. You can keep the prior responses as memory so a reused panel remembers what it saw before, which is ideal for testing a revision against the same people.

Sharing Panel with someone without an account

Signed out, /panel is a public page rather than a sign-in prompt. It plays the deep-dive walkthrough: one finished A/B result taken apart end to end — past the headline number, into the demographic cuts, down to the cohort that disagrees with it, and back out as the next study's audience. Send the link to a colleague and they can see how a result is read before deciding anything.

What a signed-out visitor sees at /panel. Start reading your panel. opens account creation in place; once they finish, the same URL becomes the study list described above.

For longitudinal studies, see Persona memory to learn how regular Pulses and reruns use each panelist’s earlier responses.